We have been approached by a leading public sector bank for a research study to evaluate the usage and spending patterns of credit card users.

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Client objectives & Requirement

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• To understand how users of credit card spends during different seasons

• To establish and identify certain patterns of credit card usage

• To understand the spending and certain EMI payment options

• Sample Size 2500

• Cities covered All Metros and few tier 1 cities 

• Our panel composition 12%

• Incidence rate 75%

• Methodology Quantitative Online

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Our approach

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• We planned a detailed project roadmap with client starting from scripting to reports delivery.

• We were able to successfully collect 2500 responses within a span of 7 days

• Delivered the reports to client in next 3 days

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Result

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Client had discovered some interesting factors related to credit card usage specifically certain patterns of usage which helped them to formulate marketing strategies for seasonal offers. There has also been interesting revelation on spending and EMI options selection from users which further helped client to know users interest towards spending vs payment options.

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